lululemon
How can we increase user confidence in shopping for shoes online?
Identifying and filling gaps in the digital shopping journey by utilizing a variety of inputs such as competitive analysis, quantitative metrics, user research, and workshops for Lululemon's Footwear space.
lululemon
How can we increase user confidence in shopping for shoes online?
Identifying and filling gaps in the digital shopping journey by utilizing a variety of inputs such as competitive analysis, quantitative metrics, user research, and workshops for Lululemon's Footwear space.
lululemon
How can we increase user confidence in shopping for shoes online?
Identifying and filling gaps in the digital shopping journey by utilizing a variety of inputs such as competitive analysis, quantitative metrics, user research, and workshops for Lululemon's Footwear space.
lululemon
How can we increase user confidence in shopping for shoes online?
Identifying and filling gaps in the digital shopping journey by utilizing a variety of inputs such as competitive analysis, quantitative metrics, user research, and workshops for Lululemon's Footwear space.
Platform
iOS + Mobile & Desktop Web
Role
Product Designer
Year
2023
Platform
iOS + Mobile & Desktop Web
Role
Product Designer
Year
2023
Platform
iOS + Mobile & Desktop Web
Role
Product Designer
Year
2023
Platform
iOS + Web
Role
Product Designer
Year
2023
My experience working at lululemon
At Lululemon, I've had the chance to work on a range of user facing projects within the eCommerce space.
I joined the UX team in June 2022, being 1 of 2 designers in "Footwear"- the end-to-end ownership of everything Footwear related on Lululemon's website and app, including North Star concepting for future experiences.
I've since worked in the "Outfitting" space - Lululemon's initiative in promoting cross-category sales, with design that focussed on creating connective experiences in a guest's shopping journey.
My experience working at lululemon
At Lululemon, I've had the chance to work on a range of user facing projects within the eCommerce space.
I joined the UX team in June 2022, being 1 of 2 designers in "Footwear"- the end-to-end ownership of everything Footwear related on Lululemon's website and app, including North Star concepting for future experiences.
I've since worked in the "Outfitting" space - Lululemon's initiative in promoting cross-category sales, with design that focussed on creating connective experiences in a guest's shopping journey.
My experience working at lululemon
At Lululemon, I've had the chance to work on a range of user facing projects within the eCommerce space.
I joined the UX team in June 2022, being 1 of 2 designers in "Footwear"- the end-to-end ownership of everything Footwear related on Lululemon's website and app, including North Star concepting for future experiences.
I've since worked in the "Outfitting" space - Lululemon's initiative in promoting cross-category sales, with design that focussed on creating connective experiences in a guest's shopping journey.
My experience working at lululemon
At Lululemon, I've had the chance to work on a range of user facing projects within the eCommerce space.
I joined the UX team in June 2022, being 1 of 2 designers in "Footwear"- the end-to-end ownership of everything Footwear related on Lululemon's website and app, including North Star concepting for future experiences.
I've since worked in the "Outfitting" space - Lululemon's initiative in promoting cross-category sales, with design that focussed on creating connective experiences in a guest's shopping journey.
🔒 Case Study Preview
Designing Lululemon's "View in 360" Feature
Password to view the full case study is available upon interview or request.
One of the biggest defining pieces in the opportunity space was seen in our internal user feedback reports, which are crucial in breaking down some of our guest feedback, requests, and behaviors. Consistently in these reports we’re seeing the need of having to try on shoes or at least seeing them in person being one of the biggest barriers to purchase.
One of the biggest defining pieces in the opportunity space was seen in our internal user feedback reports, which are crucial in breaking down some of our guest feedback, requests, and behaviors. Consistently in these reports we’re seeing the need of having to try on shoes or at least seeing them in person being one of the biggest barriers to purchase.
One of the biggest defining pieces in the opportunity space was seen in our internal user feedback reports, which are crucial in breaking down some of our guest feedback, requests, and behaviors. Consistently in these reports we’re seeing the need of having to try on shoes or at least seeing them in person being one of the biggest barriers to purchase.
Forbes
@forbes
Take Note, Nike And Adidas: Lululemon May Become A Real Threat.
CNBC
@cnbc
That could make now an opportune time for Lululemon to jump into the category and threaten to take some market share from the likes of Nike, Adidas and Under Armour
CNN
@cnn
The move sets Lululemon (LULU) Athletica up as the newest entrant in the fast-growing, highly competitive athletic footwear market
Forbes
@forbes
Take Note, Nike And Adidas: Lululemon May Become A Real Threat.
CNBC
@cnbc
That could make now an opportune time for Lululemon to jump into the category and threaten to take some market share from the likes of Nike, Adidas and Under Armour
CNN
@cnn
The move sets Lululemon (LULU) Athletica up as the newest entrant in the fast-growing, highly competitive athletic footwear market
This body of work featured a process including competitive analysis, leveraging Baymard and N/N Research insights, product and roadmap alignment, heavy concepting / workshopping, and a combination of A/B testing and User Testing.
Concepts were done through mild to wild ideation including a north star vision, and underwent various accessibility ideation sessions, leading to the initial released design of this feature.
This body of work featured a process including competitive analysis, leveraging Baymard and N/N Research insights, product and roadmap alignment, heavy concepting / workshopping, and a combination of A/B testing and User Testing.
Concepts were done through mild to wild ideation including a north star vision, and underwent various accessibility ideation sessions, leading to the initial released design of this feature.
This body of work featured a process including competitive analysis, leveraging Baymard and N/N Research insights, product and roadmap alignment, heavy concepting / workshopping, and a combination of A/B testing and User Testing.
Concepts were done through mild to wild ideation including a north star vision, and underwent various accessibility ideation sessions, leading to the initial released design of this feature.
PRESS COVERAGE
PRESS RELEASE
Lululemon's Footwear line was awarded the Launch of the Year award at last night’s 36th annual FN Achievement Awards in New York City.
Lululemon’s Footwear Launch ‘Far Exceeded’ Expectations and Outweighed Supply
As my work is under NDA I can't share with you all the details here but I would be more than happy to chat about it alongside my overall experience with you in an interview.
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Think I could help out your team or project? Let’s get in touch.
paulocarlos.ux@gmail.com
Think I could help out your team or project? Let’s get in touch.
paulocarlos.ux@gmail.com